A boutique wedding and events planner gets a sexy new look.
Exquisite attention to detail, sumptuous surroundings and five star service characterize this delightful boutique wedding & event planner in Crete, Greece. The dynamic team behind Moments Weddings & Events have an infectious passion for what they do and it is obvious when you see the events they produce. Starting with a dream and a relentless energy to keep raising the bar, Moments has risen to the forefront of the industry. When I went to work with the team there was plenty of existing collateral. In business since 2008, brochures, informational packets, catering menus, venue profiles and promotional materials had already been put in place. The existing material was in line with brand standards and presented the information in a clear way. However, as the first point of communication with prospective clients, I wanted the sophistication and refined elegance of the company to be reflected in the material. It wasn't enough to simply present and list what was offered. I proposed an overhaul of all existing material to reflect a more sophisticated and modern look, an attitude and approach Moments embodies in its work. Highlights of the redesign allowed photography to factor in more heavily. The team works with outstanding professional photographers and the backdrop is exceptionally emotional and moving. Pertinent information was listed neatly in bullet points against a soft backdrop of the company's signature floral swirls. Previously printed on bulky A4 sheets, many informational brochures were adjusted to accommodate a sleek A5 booklet in landscape orientation.
Informational booklet after the re-design.
Large vinyl roll-up displays (pictured below) were implemented at hotels, event venues and tourism trade shows to promote the company and its services.
Below, an advertisement featured in an area map highlighting points of interest, local restaurants and shops.
Below, the company's existing material before the redesign.